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10 Times Consumers Beat Big Companies in Court — And Won Big

By Nikki Thrace • Sep 18, 2024

When a consumer takes on a large corporation in court, it often feels like a David versus Goliath battle. However, some consumers have come out on top, winning substantial compensation and changing corporate behavior. Here are 10 cases where the little guy beat the big company and walked away with a significant victory.

1. McDonald's® and the Infamous Hot Coffee Case

In 1992, 79-year-old Stella Liebeck took on McDonald's after suffering severe burns when hot coffee spilled in her lap. Liebeck's case uncovered that McDonald's served coffee at scalding temperatures, far hotter than necessary. She was initially awarded $2.7 million in punitive damages, though the amount was later reduced by the judge. In the end, Liebeck settled with McDonald's for an undisclosed amount, and McDonald's reduced the temperature at which they serve coffee. This case remains a landmark in consumer protection law.

2. Durkin vs. HFC Bank® Over a Cancelled Laptop Loan

After returning a laptop to PC World®, Richard Durkin was embroiled in a 16-year legal battle when HFC Bank refused to cancel the loan for the returned item. Durkin's victory may have cost him financially, but it solidified consumer rights by establishing the principle that loan agreements tied to faulty goods could be voided.

3. The Claim That a Red Bull® Product Gave Consumers Wings

In 2013, Benjamin Careathers led a class-action lawsuit against Red Bull, alleging the company's claims about boosting performance were misleading. The energy drink giant settled for $13 million, which provided refunds to customers and complimentary products to others. This case, although a comical premise, sent a message about the importance of truthful advertising.

4. Hoover® Offering Free Flights Debacle

In the early 1990s, Hoover offered free flights with the purchase of certain appliances. However, when consumers found it nearly impossible to claim tickets, Harry Cichy led a 10-year battle against the company. While Hoover narrowly avoided complete defeat in court, the company's reputation took a hit, ultimately losing tens of millions and a decreased market share.

5. Misleading Health Claims by Dannon®

Dannon faced a class-action lawsuit after advertising its Activia® yogurt, which is scientifically proven to aid digestion. The company was forced to settle for $45 million when these claims were proven false in 2010. This case highlighted the need for companies to back health-related claims with solid evidence.

6. The Volkswagen® Emissions Scandal

In 2016, Volkswagen agreed to a $14.7 billion settlement after admitting it had deliberately cheated on emissions tests. This case, driven by consumer lawsuits, remains one of the largest environmental settlements in history and forced Volkswagen to address its practices regarding vehicle emissions.

7. The GlaxoSmithKline® Suicide Risk Cover-Up

In 2012, Wendy Dolin sued GlaxoSmithKline after her husband committed suicide while on the antidepressant Paxil®. Although the drug carried a warning for younger users, Dolin's legal team proved that it also significantly increased suicide risk in older adults. She won $3 million, shedding light on pharmaceutical companies' responsibility to provide adequate warnings.

8. The Visa® and MasterCard® Antitrust Settlement

Visa and MasterCard were sued in a class action by U.S. retailers who accused them of unfair swipe fees. After 13 years of litigation, the credit card giants settled for $6.2 billion, demonstrating the power of collective legal action in addressing unfair corporate practices.

9. False Claims by New Balance® on Fitness Shoes

Three women sued New Balance for misleading claims that its TrueBalance™ and Rock&Tone™ shoes could tone muscles and help burn more calories. A judge ordered New Balance to pay $2.3 million in 2011, delivering a lesson to companies about making unsupported health and fitness claims.

10. Airborne® Cold Remedy Debunked

In 2008, Airborne settled for $23.3 million after a class-action lawsuit argued that the company made false claims about its product's ability to prevent colds. The case emphasized the need for scientific backing in health product marketing, leading to many consumers' refunds.

These cases prove that consumers have the power to hold even the largest corporations accountable. Whether the issue is false advertising or dangerous products, these victories remind us that the courts can level the playing field between David and Goliath.

References: The cases where ordinary people beat big companies | 14 Top Companies That Lost Big Money in Lawsuits

The Truthfully team was assisted by generative AI technology in creating this content
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