Dollar Tree^® vs. Dollar General^®: What's the Difference?

When it comes to budget shopping, two names stand out: Dollar Tree^® and Dollar General^®. While they both have "dollar" in their names, these discount retailers have unique approaches that set them apart. From pricing and store size to product selection and coupon policies, here's a closer look at the differences between the two stores.

1. Pricing Strategies

Dollar Tree stays true to its name by maintaining a nearly uniform pricing strategy. For decades, everything at Dollar Tree was priced at just $1. However, in 2021, the company raised its standard price to $1.25 for most items, and some stores now feature a "Dollar Tree Plus" section where prices can go up to $5.

In contrast, Dollar General offers a more flexible pricing model. Items at Dollar General range from under $1 to more than $20, providing a wider variety of products at different price points. This flexibility means that while you might not find everything for a dollar, you'll likely find a broader selection of goods.

2. Store Locations and Sizes

Dollar Tree and Dollar General differ in their store count and average store size. Dollar Tree, which merged with Family Dollar^® in 2015, operates over 16,000 locations across the U.S. and Canada. These stores typically range in size from 8,000 to 12,000 square feet, providing a slightly more spacious shopping experience.

Dollar General has over 19,000 stores in the U.S. alone, with an average size of about 7,400 square feet. Two-thirds of these stores are standalone buildings, while the rest are located in strip malls. Despite having a smaller footprint on average, Dollar General stores are more numerous, especially in rural areas.

3. Product Selection

While both stores stock a wide variety of products, there are notable differences in their selection. Dollar Tree tends to focus on items that can be sold at or around its $1.25 price point, including smaller household goods, party supplies, snacks, and kitchen essentials like measuring cups and utensils.

Dollar General, however, offers a broader range of products, including more name-brand items and larger household appliances. Here, you'll find everything from groceries and toiletries to kitchen appliances like blenders and coffee makers, with prices that can exceed $20.

4. Coupon Policies

If you're a fan of coupons, Dollar General might be your preferred store. The retailer offers a dedicated webpage for coupons and cash-back deals, making it easier for customers to save on specific brands and items. Dollar Tree also accepts manufacturer's coupons, but it does not heavily promote them as part of its brand identity. Instead, it focuses more on in-store specials and weekly ads.

5. Store History

Dollar General's roots go back to 1955 in Kentucky, making it the older of the two discount chains. The company started as a wholesaler in 1939 before opening its first retail store. In comparison, Dollar Tree emerged in 1994, evolving from K&K Toys, which was founded in Norfolk, Virginia, in 1970.

By understanding the unique offerings and differences between these two retailers, you can make more informed decisions and maximize your savings on your next shopping trip. Whichever store you decide to visit, you're likely to find good deals that beat out the prices at bigger retailers. Happy bargain hunting!

References: The Real Difference Between Dollar Tree and Dollar General | Dollar Tree vs. Dollar General: 8 Real Differences Between These Stores