What Pepsi® Plans to Do Has People Nervous
Pepsi® didn't just dip a toe into the wellness drink craze — it cannonballed in with a $1.65 billion deal to buy Poppi®, the fizzy, gut-friendly soda that started in a Texas kitchen. Founders Allison and Stephen Ellsworth launched their better-for-you brew back in 2015 by mixing fruit juice, sparkling water, and a splash of apple cider vinegar. They aimed to reinvent soda without losing its soul — and they didn't just hit the mark, they blew past it with confetti and a Super Bowl® ad.
Why Gen Z Can't Get Enough
Poppi doesn't just quench thirst — it fuels a whole vibe. Its neon cans scream nostalgia, while its flavors (cherry cola, root beer, orange, and more) aim straight for your soda-loving heart. It's sweet-but-not-too-sweet, fizzy-not-flat, and gives off the illusion of health without tasting like a health food. That combo helped Poppi climb the charts to become an Amazon® top-selling healthy soda.
Its marketing playbook also reads like an influencer's dream journal: celebrity investors like Olivia Munn, flashy Super Bowl spots, and yes — those infamous $25,000 vending machines gifted to influencers only. (Spoiler: That move backfired hard.)
Is It Actually Good for You?
Let's pump the brakes. Poppi claims to help your gut thanks to prebiotics and apple cider vinegar, but not everyone's buying it. In 2024, a California woman filed a class-action lawsuit claiming Poppi misled consumers about those health perks. The company agreed to an $8.9 million settlement, still waiting for court approval.
Health-wise, Poppi definitely beats traditional sodas in the sugar department. But if you're expecting it to heal your gut or transform your microbiome overnight, maybe reach for a kombucha instead.
Soda With a Side of Sass
Poppi didn't stumble into success — it staged a full-on lifestyle takeover. The brand became a social media darling by combining clever branding with community-building. According to Forbes, founder Allison Ellsworth said, "Poppi's become so much more than a soda, it's a tight-knit community and lifestyle at this point," as reported by Forbes. She credited their rise to bold collaborations, exclusive merch, and hype-worthy events that made Poppi more than a drink — it became a movement.
And let's not forget the Shark Tank bump. Investor Rohan Oza helped rebrand the original "Mother Beverage" into what we now know as Poppi, polishing it into a shelf-ready contender.
Where to Grab a Can (Or a Case)
If you're curious what the buzz tastes like, you won't have to look far. Poppi pops up on shelves at Whole Foods®, Target®, Costco®, Publix®, 7-Eleven®, and of course, Amazon. Expect even wider distribution now that Pepsi's steering the ship.
Fans Are Nervous, But Pepsi Promises to Play Nice
As news of the buyout hit, fans took to social media to panic over potential recipe changes. "If yall buying Poppi is true, PLEASE DO NOT CHANGE (THE) FORMULA," one user wrote, according to TODAY. PepsiCo tried to calm the waters, stating it plans to "honor what makes Poppi so special" while fueling its next phase of growth and innovation, as reported by E News.
Poppi's founders seem optimistic. "We believe Poppi is the soda that will be embraced for generations to come," Allison Ellsworth said in a press release, according to E News. "We can't wait to begin this next chapter with PepsiCo."
Bottom Line: The Future of Soda Just Got Fizzy
Poppi's rise proves that consumers crave more than just bubbles — they want flavor, function, and a brand they can vibe with. Whether Pepsi preserves that magic remains to be seen. But one thing's clear: This isn't just about soda anymore. It's about who gets to define what soda means.
References: Pepsi Buys Poppi for Jaw-Dropping $1.6 Billion | Pepsi Co Buys Prebiotic Soda Brand Poppi For Nearly $2 Billion | PepsiCo buys prebiotic soda brand Poppi and fans are not happy: 'It's so over'
