This New Candy Is America's Latest Obsession

Move over, classic Halloween favorites — there's a new candy in town, and it's got everyone talking. Nerds^® Gummy Clusters, a Ferrara Candy Company^® creation, have taken the candy world by storm, drawing a cult following on TikTok^®, millions in sales, and even a Super Bowl^® ad. What's made these tiny, chewy treats such a sensation? Here's a look at what's fueling the frenzy.

A Perfect Combo: Chewy Meets Crunchy

Originally known for their classic, crunchy pebbles, Nerds have been around since 1983. But in 2020, Ferrara shook things up by launching Nerds Gummy Clusters, which combine a chewy gummy center with a coating of mini Nerds for the perfect crunch. This unique texture combo has made Gummy Clusters irresistibly fun to eat, especially for candy fans craving something new.

Why Everyone's Hooked

What makes Nerds Gummy Clusters so addictive? According to candy scientists at Ferrara, they've perfected the balance between chewy and crunchy, making each bite a uniquely satisfying experience. The clusters are also easy to share, fun to eat, and offer a burst of bright colors and flavors. They've even become the "it" candy for Halloween, with kids preferring them over traditional chocolate treats.

The Power of Social Media

Nerds Gummy Clusters quickly became an online sensation, thanks to influencers and social media platforms. One of the biggest boosts came from Kylie Jenner, who posted an "obsessed" review on her Instagram story in 2021. From there, TikTok users and influencers started making videos raving about the candy, generating millions of views and essentially providing free advertising. Today, these colorful clusters are a TikTok favorite, often featured in fun, playful content that highlights their unique texture.

Sales Soaring to New Heights

Nerds Gummy Clusters have done more than just go viral — they've brought in massive sales. In 2018, Nerds candy brought in less than $50 million in revenue, but the launch of Gummy Clusters has transformed the brand's fortunes. This year, Gummy Clusters alone have reached an astounding $800 million in sales. To capitalize on this success, Ferrara even launched its first-ever Super Bowl ad for the candy in 2024, and a second ad is reportedly on the way for 2025.

More Than Just Candy

Despite a minor controversy over the use of carmine — a food dye made from crushed bugs — Nerds Gummy Clusters continue to gain fans who don't mind a little extra protein in their treats. From stores to social media, the excitement around these gummy clusters shows no signs of slowing down, and Ferrara is riding the wave with more promotions and ads to keep the buzz alive.

So, whether you're already a fan or new to the craze, there's no denying it: Nerds Gummy Clusters have become the candy everyone is obsessed with.

References: Inside the Colorful and Cultish World of Nerds Gummy Clusters | Revenge of the Nerds